TV ad one: winrox
"itaktak mo, i-winrox mo..."
TV ad two: zonrox
"ZONROX Bleach: Disinfectant, Stain remover Bleach is made by bubbling chlorine gas through a ..."
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"There are two ways we make decisions and hence get persuaded"
peripheral route: winrox
this tv ad uses the peripheral route to persuation because it focuses more on catchy slogans, dancers, and other visual cues rather than persuasive arguments (which were not present by the way).
one of the remarkable characteristics of the peripheral route is that it can illicit a quick response to the receiver of the message. however, there's only a 'minor shift in attitude' and that the result will be pretty much like the 'last song syndrome' where their jingle will ring in the receiver's head.
central route: zonrox
this tv ad focuses more on the elaboration of the message giving the receiver a major shift in attitude.
furthermore, it can illicit logical and conscious thinking to decision making--which leads to permanent change in the attitude of the receiver.
the zonrox tv ad showed scientific explanations on how their product can work which can, in return, make the audience think.
**holds the remote control and switches the channel**
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